Impressive Advertising


36 in stock

SKU: nw9788416500413 Category:

Product Description

Impressive Advertising
Miguel Abellan

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

144 pages

Dimensions: 235 x 184